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Geofeedia is a social media monitoring platform that lets users perform location-based analysis.  Geofeedia enables the use of location-tagged data to discover, engage, and analyze content across Twitter, Instagram, Facebook, YouTube, Picasa, Flickr, Sina Weibo and other social channels.


Geofeedia’s functionality has been used by police groups to help monitor potential problems during high crowd events.  A recent case study looked at how Geofeedia helped the Huntington Beach Police Department (HBPD) track crime surrounding the US Open of Surfing in 2013 which attracted half a million spectators during its nine-day run. The police department was able to monitor tweets at specific areas such as parking garages based on location and specific keywords such as ‘gun,’ ‘fight,’ ‘shoot,’ and ‘riot.’  This allowed the command center to monitor events happening in real-time and more efficiently direct limited police resources.


The app was also used to collect evidence and witnesses to crimes after the fact.  For example, a riot broke out towards the end of the US Open of Surfing and police were able to pinpoint social media users who were in the location of the riot at the time it was occurring.  By combing through social media pictures and videos, the police were able to figure out who the instigators were and build up a list of charges.


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